It’s not a surprise that there’s a lot of
product placement in movies, which can be very obvious and
off-putting, or when done well, it becomes a very clever advertising
trick. You see your favourite character always munching on a certain
cereal or waffle brand and suddenly you start craving that specific
thing too. It’s been done for years and it’s a very successful
advertising move, but what if we went a step further?
When you think
about it, the Lego movie is all a massive ad for Lego. Sure, there’s
a funny plot and a lot of special effects, but you know people are
going to want to buy a lego figure or a whole set after watching
that. Well, Lance Ford, who works as a creative director at EP+Co has
taken this idea even further. His job often has him developing
content for social media and since he’s worked with both big
entertainment brands like Netflix and Paramount and consumer brands
he has unique insight into the world of advertising.
Lance genuinely loves advertising and entertainment so he thought it would be a fun idea to see what it would look like if brands were movies. So he armed himself with creative thinking and Photoshop and got to work. You can see the results of his work on his Instagram account BrandNameFilms. Some of his masterpieces include Dwayne ‘The Rock’ Johnson as Mr Clean, Vince Vaungh as the Green Giant, Hugh Jackman as Mr Pringle, Emma Watson as Betty Crocker and so on.
It should be
noted that Lance has never had to create actual movie posters before
but he took classic ones as inspiration and then let his imagination
run wild. You know, it’s not exactly rocket science. If you do a
bit of research into movie posters or just look at a few, you’ll
soon start noticing similarities and certain classic trends. The back
to back pose is very popular and you’ll see that in Lance’s
creations too, then there are the very popular floating faces of main
Lance says that
it generally takes him about two hours to create his original posters
and a lot of that time is actually spent on finding good quality
photos. After he’s done with research it’s all a matter of some
photoshop editing and adding details and it’s done.
which brands to make into movies he generally likes to start with
brands that have an existing and more or less famous mascot. So, for
example, the Energizer Bunny, the leprechaun from Lucky Charms or the
Philsbury chef. It’s much easier to come up with an idea for a
movie plot when there’s already a mascot with a bit of backstory.
Other times he’ll just try to think of actors who could represent
the brand in some way.
Lance also tries
to pick actors and actresses that have a social media presence and
are active on social media platforms like Twitter or Instagram. That
way he can tag them and there’s a chance they might actually see it
and share his work with a larger audience. Lance says he’s never
really seen a brand be the center of a movie, but the way things are
going he can see Hollywood try to develop a brand mascot into a movie
at some point in the future and he only hopes that his posters can
move that idea along.
When asked what
were his favourite posters to make Lance says it’s hard to pick,
all of them were fun to make but Chester Cheetah and Wendy’s are
probably the ones that stand out to him the most. We, on the other
hand, find the idea of Ryan Reynolds as the Philsbury chef to be
hilariously brilliant and would definitely watch that movie if it was
ever made. Leonardo DiCaprio as the guy from Quaker Oats is pretty